The SJC Story

Bringing together a love of summertime, travel and quality craftsmanship, Sarah Curtis works closely with a group of artisans to create core collections and seasonal designs: headwear to elevate the everyday.
Having been diagnosed with melanoma at a young age, Sarah Curtis understands better than most the need of fashion-forward, yet classic, sun protection. With over a decade of experience working in sales, marketing and product development, Curtis set out designing a range of unique hats. 
Celebrated for her unique take on the traditional Panama hat, Sarah J Curtis works with traditional Ecuadorian artisans to source premium materials, including the toquilla straw, a favoured material of the traditional Panama, as well as high quality merino wool. The luxury hats are perfect for defending the individual against the harsh Australian climate.


Founded in 2013, the label has become the wardrobe essential for tastemakers, and influencers around the world. In Sarah’s own words “I saw that people were spending a fortune on their skin when all we really need to do is protect ourselves from the sun and it’s definitely cheaper to invest in a beautiful hat… To me it’s a no-brainer.” Since its inception, Sarah J Curtis has influenced the wardrobes of fashion icons such as Lily Donaldson, Jesinta Campbell, Rachel Finch, Pia Miller and Jennifer Hawkins. 


With an emphasis on simplicity and luxury, Curtis has developed a range of headwear that will be celebrated all year round.